Trade in Africa is WaystoCap’s core business. Founded by Niama El Bassunie, WaystoCap is a market platform that connects African importers and exporters with giving access to modern IT tools to develop their business activities.
“We have set ourselves the task of addressing trade gaps and barriers in Africa and promoting it by building trust. Created in 2015 our platform aims to enable small and medium-sized enterprises to obtain the assistance and know-how necessary to exchange goods on the local and international market, to and from Africa, “says Niamia El Bassunie.
The Benin :
With a population of over 11 million and an annual GDP growth of 5.5%, the Benin has been undergoing major economic and structural reforms for a number of years and could have the necessary conditions to be one of the major economies of Africa in the years to come.
However, the informal trade of small businesses is more than ever present in the current economy and holds a great potential still unexploited. WaystoCap Local offers a alternative that could enable these small businesses, the main actors in informal trade, to develop their trade on a national or international gradually returning to the formal economic system.
“Given the challenges facing the Beninese economy, WaystoCap’s offer in this country has real relevance,” adds Niama El Bassunie. “We observe a dichotomy in the Beninese market: an informal economy with sellers in the markets and a structured economy with companies that have industrialized their processes. ”
How WaystoCap helps local businesses succeed in Benin:
The major challenge of the WaystoCap local service offering is to offer merchants load and distribution of their goods in Benin. We provide them with access customized to a digital dashboard where the seller has the opportunity to consult the management of his stocks in real time. The price of the goods sold is fixed beforehand between the latter and the local WaystoCap team after studying competing products already on the market.
The merchant wishing to use the WaystoCap Local service to ensure the distribution of his products benefits from a warehouse to store its goods, the expertise of WaystoCap sales representatives dedicated to the sale of its goods as well as a customer database consistent and already established.
The sold goods are accessible to all via a platform ‘Waystocap.bj’. it gives the opportunity to Beninese merchants to be able to buy small and medium quantities of products directly from the dedicated platform. WaystoCap also monitors and delivery of the goods, create ease and transparency in their purchases; with delivery and flexible payment methods.
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