Your startup has developed a disruptive product that must revolutionize the uses? So you have to communicate around your product to make yourself known to the public. We suggest you discover several levers to promote your startup.
Define its positioning
Before launching an intensive communication around your startup, it is necessary to define its positioning. This phase consists in identifying the characteristics of your future customers to deduce the “typical profile”.
This step aims to optimize your communication around your startup and your activity. When your target and your positioning are defined, you can start choosing the communication tools that you think are most appropriate.
Rely on content marketing
Content is king on the internet. It is understood that you must have a website dedicated to your solution. This one must integrate a blog part.
Prove your expertise and discuss topics that may be of interest to your target audience. Introduce yourself, tell about your team, your story and your solution.
Concentrate on themes related to your sector of activity. By answering questions from your audience, you position yourself as an expert.
Being well referenced, you have good visibility on the internet. You can create landing pages, use keywords, create backlinks, etc.
All of these actions improve the visibility of your site when a user performs a search. Nevertheless, while essential, SEO can be a time-consuming task.
The inevitable social networks
In the space of a decade, social networks have become an essential communication channel. To leverage this lever 2.0, open corporate accounts on major social networks such as Twitter, LinkedIn, Facebook, YouTube or SlideShare. You create a community around your startup and your product.
This practice aims to offer content written by you to third-party startup sites in order to benefit their audience. Your challenge? Convince the founders to publish your articles.
To maximize your chances, offer quality content with high added value on your business theme. Do not forget to mention the name of your startup and your product. In the area of new technologies, you can, for example, target Afrika Tech.
Participate in forums
Join forums that revolve around your industry. It’s about making yourself known:
- Discuss forum members with specific topics. Bring answers to questions.
- Write “expert” comments under articles about your topic.
- Strive to insert links that link to your content to create backlinks and improve your SEO.
Make a video
The video format plays an increasingly important role on the internet. Video can explain a lot of things in a short time.
Make a video of your product It is true that this method is time consuming nevertheless, the ROI can be significant. Share as much as possible your video on social networks.
Networking: the key to a successful business
Meet as many professionals as you can in the same industry as you. Communicate around your product and your startup.
Attend trade shows and events related to your profession. Use professional social networks to connect with your peers.
Often overlooked by startups, the press release is an effective tool to promote your startup and your product. It allows you, indeed, to be credible.
When writing your press release, go to the basics. Present your assets without being too commercial. Send it to many journalists without forgetting to publish it on the various sites for press releases.
Thanks to the internet, it is now easier to promote a startup. Multiply the media and communication levers to take advantage of the tools and techniques at your disposal.
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