You think you have created a great product? Are you sure this is not a false belief? It is not necessarily about selling the best product but a product different from those marketed. What do you propose original compared to your competitors? Do you know your unique value proposition? Here are some tips to help you create a product that people love.

Define your audience before creating a product
Defining your audience allows you to know what type of product will suit them. With a knowledge of their problems, their needs, their tastes and their expectations, you are able to guide you towards the creation of a suitable product for your future customers.

Thinking of your future customers before thinking of yourself
When creating their first product, many entrepreneurs make the choice to have fun. This is an error. It is essential to keep in mind that your product must provide a specific and concrete solution to the problems encountered by your customers.


For fear of competition, some entrepreneurs opt for the choice of creating a unique product. Nevertheless, being aware of the importance of its competitors makes it possible to know the potential of the market of the product that you intend to design. Indeed, as soon as the market favors the emergence of numerous opportunities, it means that you are moving towards a buoyant market.

A passion for your product
To find the most effective way to find a product or service that can lead to your startup, choose a product that will spark your interest and passion. In other words, you must literally be a “fan” of your idea.


Without this passion, it will indeed be difficult for you to sell your service. Indeed, from the moment a consumer makes the decision to buy a product highlighted in an advertisement, it is not limited to the purchase of a product as such. The customer’s buying decision is also based on the emotions that surround this product: its comfort of use, the benefits it provides, etc.


Orient your choice on a product that is important to you. You must be able to talk about it for hours keeping up with the same enthusiasm.

What are your skills ?
Creating a product that people love is not enough. You must have a thorough knowledge of your product to be able to counter the objections of your future customers. Without a reasoned answer from you to the technical questions of your prospects, your credibility is questioned.


With your skills, you are able to enhance the value of the advice you provide to your clients.

Have a global vision on the long term
Creating a business means having a long-term vision. It is therefore essential to move towards a future commercial is guaranteed. Your value proposition must be able to be developed in the future.

Ask yourself about the relevance of your product in about ten years. Having a long-term global vision, thanks to the trust that customers place in your product, allows you to have a loyal clientele. Consider the prospects of changing the market you want to conquer before you decide on the creation of a particular product.

The utility of the product and the answer to the values ​​of your century
Your tastes do not necessarily correspond to those of large retailers. However, if you want your product to reach a wide audience and become more successful in the market, you need to think about its usefulness and characteristics. The more attractive it is, the more it will be asked by consumers.

Currently, the most popular products are those that are adapted to the values ​​of your century. Demand is strong in products or services designed to save consumers time. It is the same for those who provide comfort. If your product is based on one of the values ​​of your century, it is promised a bright future.

To create a product that you love, you need to understand what people really need. Based on this observation, focus on the solution. The key to your success? Set up a development strategy, create a powerful product, be passionate and have the necessary skills.

About The Author

CEO AfrikaTech

Comme beaucoup de personnes j’ai connu l’Afrique à travers des stéréotypes : l’Afrique est pauvre, il y a la guerre, famine… Je suis devenu entrepreneur pour briser ces clichés et participer à la construction du continent. J’ai lancé plusieurs entreprises dont Kareea (Formation et développement web), Tutorys (Plate-forme de e-learning), AfrikanFunding (Plate-forme de crowdfunding). Après un échec sur ma startup Tutorys, à cause d’une mauvaise exécution Business, un manque de réseau, pas de mentor, je suis parti 6 mois en immersion dans l’écosystème Tech au Sénégal. J’ai rencontré de nombreux entrepreneurs passionnés, talentueux et déterminés. A mon retour sur Paris je décide de raconter leur histoire en créant le média AfrikaTech. L'objectif est de soutenir les entrepreneurs qui se battent quotidiennement en Afrique en leur offrant la visibilité, les connaissances, le réseautage et les capitaux nécessaires pour réussir. L'Afrique de demain se construit aujourd'hui ensemble. Rejoignez-nous ! LinkedIn:

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