As every year for the past three years, an inventory of the ICT market (Internet, telephony, applications, e-commerce and m-commerce, etc.), was revealed on the sidelines of the largest mobile phone sales fair (Mobile- Week 2017) organized in Abidjan.
This year, at the Palm-Club hotel in Cocody, on this occasion, Thursday, April 20, during a panel, Francis Dufay, CEO of Jumia Côte d’Ivoire (ecosystem of infrastructures and digital services present in 20 African countries), revealed that “Côte d’Ivoire with its 2016 indicators, is above African averages, with a mobile penetration rate of 122%, and 22% for the Internet”.
In the 15 countries that make 80% of Africa’s GDP!
Being understood, according to the Report quoted by Mr. Dufay, and authenticated by the International Telecommunication Union (Uit) as well as by the Ivorian Regulatory Authority (Artci), based on data from 15 African countries, that there has around 960 million mobile telephone subscribers in Africa bringing the mobile penetration rate on the continent to 80%, while that of the Internet is 18% for 216 million users.
Alternatively, in the light of this report, Côte d’Ivoire and Nigeria are competing, all things considered, for West African leadership, especially since Nigeria has statistics of 53% for the Internet and 81% of mobile penetration. . In addition, it should be noted cumulatively that the 15 countries concerned by the Report with their ICT market generate more than 80% of the continent’s GDP. These are, in terms of importance, Algeria, Nigeria, Kenya, Tunisia, Egypt, Ethiopia, Mozambique, Ghana, Cameroon, Rwanda, Uganda, Tanzania, Senegal and Côte d’Ivoire.
In terms of additives to this rise in ICT, as the operators Orange and Mtn will recognize, participating in the panel, it should be noted on the podium, the boom in smartphones. This coupled with the introduction in 2012, for the Ivory Coast, of 3G mobile services and which means that in 2016, 16% of users browse the Internet from their smartphone. All this with the rise of Chinese brands. A breakthrough, recognized by the Chinese brand Infinix as well as by its South Korean competitor Samsung.
In addition, in the same proportion, purchases via mobile have integrated consumption habits with 16% of subscribers via the various mobile operators offering Internet connectivity as well. A total of 850,000 Ivorians therefore subscribe to online sales platforms such as Jumia, 42% of whom are women and 58% are men.
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