A study by PwC and The Crowdfunding center on crowdfunding campaigns has just been published, and indicates that women are more successful in fundraising than men. However, the latter collect more money.
Women are more successful in their crowdfunding campaigns than men. This is what emerges from a survey carried out on the nine main platforms in 2015 and 2016, in 205 countries, by PwC and The Crowdfunding center. Globally, crowdfunding campaigns initiated by women more often achieve their objective than those led by men (+ 32%).
In France, 24% of campaigns launched by women succeed, compared to only 13% of those carried out by men. An observation that also applies to sectors traditionally considered male, such as technology. In this sector, 13% of women succeed in their campaign against 10% of men.
Make up for the lack of traditional funding
For Cécile Saint-Jean, director and specialist in startups at PwC, this could compensate for the lack of traditional financing that women entrepreneurs face. “The global crowdfunding phenomenon is reshuffling the cards by empowering the end consumer to decide on the launch or development of a new product or service – regardless of who carries it. This new method of financing thus offers major opportunities for women to see their entrepreneurial projects flourish and be successful ”, she indicates.
Be careful, however, all is not rosy. Men are indeed more numerous to launch crowdfunding campaigns and, above all, they collect more money. Globally, men raised $ 654 million for their projects, compared to $ 196 million for women.
In France, a total of 7.3 million harvested by men, compared to only 1.6 by women. As you can probably imagine, this difference can be explained by the fact that men are more ambitious than women and set funding targets higher than them.
Thinking bigger, women could take full advantage of the boom in this type of funding. Even more so because it is significant: the total amount raised through the nine largest crowdfunding platforms in the world rose from $ 10 million in 2009 to more than $ 767 million in 2016, according to the study. In France, the campaigns raised $ 8.98 million from 95,000 individual investors over the period analyzed.