Businesses and digital in Senegal: more and more, we realize the importance if not to say of the essential role of digital in today’s world. Some even have a communication budget (including digital) which represents a huge percentage of their resources. But what really allows the integration of digital in companies or rather the integration of companies in digital?

Digital: The largest sales and customer relationship management channel
More and more SEO sites are emerging in Senegal, marketplaces, advertising sites that allow today to focus consumer products as well as services. Little by little, people are realizing that digital has become the biggest sales channel by defying the obstacles that concern classic marketing. Obstacles in particular temporal, targeting among others. New tool, new strategy. This is the development of inbound marketing. It is no longer a question of going to the customer and bombarding him with a business card or product sheets, but there it is a question of making a good SEO in order to attract the customer according to what interests him. and offer it to him. It would therefore be more relevant and more profitable to create a well-referenced website and then attract already interested prospects instead of investing in street marketing which does not have prior targeting or at least relevant targeting.

An expanding digital market!
A remark has been made, jobboards in Senegal are increasingly presenting job offers or requests in the digital field. This shows the speed of growth of digital on the Senegalese market. And just as this demand is strong, there is an equally interesting offer. Indeed, companies must take up the challenge of online presence and digital marketing. The site is no longer enough for companies, you have to be active and reactive on social networks according to its activity. More and more businesses are being created with the field of offshore web writing, community management or digital marketing in general.

Opportunities highlighted!
With digital, the relationship changes face. Indeed, attest the companies “Jumia” and “Expat dakar”. The second is a marketplace and a jobboard that brings sellers / buyers together, whether for products or services but also, applicants and those who have job offers to offer. The latter has bet on the digitalization of networking. This allows him today not only to have an online commission on posts but also to generate traffic which is used to create a new economic activity namely “display advertising”. It therefore offers businesses, SMEs, individuals to increase their visibility. The evolution and strategy of this company attests to the progressive awareness of Senegalese companies of the opportunities that exist in the digital field.

Read also: Firm-au-senegal/

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About The Author

CEO AfrikaTech

Comme beaucoup de personnes j’ai connu l’Afrique à travers des stéréotypes : l’Afrique est pauvre, il y a la guerre, famine… Je suis devenu entrepreneur pour briser ces clichés et participer à la construction du continent. J’ai lancé plusieurs entreprises dont Kareea (Formation et développement web), Tutorys (Plate-forme de e-learning), AfrikanFunding (Plate-forme de crowdfunding). Après un échec sur ma startup Tutorys, à cause d’une mauvaise exécution Business, un manque de réseau, pas de mentor, je suis parti 6 mois en immersion dans l’écosystème Tech au Sénégal. J’ai rencontré de nombreux entrepreneurs passionnés, talentueux et déterminés. A mon retour sur Paris je décide de raconter leur histoire en créant le média AfrikaTech. L'objectif est de soutenir les entrepreneurs qui se battent quotidiennement en Afrique en leur offrant la visibilité, les connaissances, le réseautage et les capitaux nécessaires pour réussir. L'Afrique de demain se construit aujourd'hui ensemble. Rejoignez-nous ! LinkedIn:

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