Launching a startup is not easy. Many of them do not go beyond one year of existence. The main reason for this failure? Not being able to find customers The finalization of the first sales as well as the constitution of a validated database of prospects is necessary. What are the different opportunities for startups to convince their first users / customers?

Rely on members of your community
As soon as the idea of ​​startup begins to materialize, it is essential to federate a circle of relations with which you must communicate around your project. These include your relatives, your professional knowledge or former colleagues for example.


This method aims to introduce your startup gradually by relying on a core of people close. Your entourage can relay the information on social networks. Your goal? Trigger positive reactions that can eventually lead to sales.

Submit a freemium offer
For a young startup, it is difficult to find a place in its market segment, unless it is a niche market. Even if you offer an innovative product, you may face competition.


Now, more and more startups are embracing the concept of freemium offer, this is a free trial version of the product. This is offered to customers, who can then choose to buy it or subscribe to the service.


The publication of customer testimonials reinforces the credibility of the company. In addition, this practice also helps to reassure your prospects. All of these testimonials can be the subject of a marketing campaign.

Product evolution
In spite of your efforts, it is possible that your product is not perfect from its launch. To convince your first customers, you must improve and optimize it.

Based on the first feedback from customers or users, you have the opportunity to refine your product. For example, you can remove unnecessary or obsolete features for future customers. It is important that you listen to the comments of your first-time buyers.

Know how to adapt to its market segment
Going out anyhow will not bring you anything. It is advisable to adopt a targeted approach according to your market.


A good knowledge of your industry is essential even before the launch of your product. Set up online questionnaires for your prospects. Their observations will be of great help to you. Indeed, depending on these you adapt to trends to meet the expectations of your customers.

Rely on digital tools
Nowadays, it is inconceivable not to rely on digital tools when it comes to making a commercial approach. Investing on social networks such as LinkedIn, Twitter or Facebook is essential.


By doing so, you quickly get to know your startup, you publish content. You will inevitably get a quick feedback from users.


This step is crucial for a young startup: it is indeed an excellent opportunity to discover people interested in your product, and certainly future customers.

Break the codes
Like Xavier Niel, founder of Free, stand out from the competition by breaking the codes. The approach adopted by Xavier Niel? The creation of École 42 which offers a self-study in computer science over a period of 3 years.


Present your product or service using a “revolutionary and atypical” concept. By doing so, you are guaranteed optimal visibility. It becomes easier to convince your first users.


Convincing your first customers is not easy, but this step is mandatory to ensure the sustainability of your startup.

About The Author

CEO AfrikaTech

Comme beaucoup de personnes j’ai connu l’Afrique à travers des stéréotypes : l’Afrique est pauvre, il y a la guerre, famine… Je suis devenu entrepreneur pour briser ces clichés et participer à la construction du continent. J’ai lancé plusieurs entreprises dont Kareea (Formation et développement web), Tutorys (Plate-forme de e-learning), AfrikanFunding (Plate-forme de crowdfunding). Après un échec sur ma startup Tutorys, à cause d’une mauvaise exécution Business, un manque de réseau, pas de mentor, je suis parti 6 mois en immersion dans l’écosystème Tech au Sénégal. J’ai rencontré de nombreux entrepreneurs passionnés, talentueux et déterminés. A mon retour sur Paris je décide de raconter leur histoire en créant le média AfrikaTech. L'objectif est de soutenir les entrepreneurs qui se battent quotidiennement en Afrique en leur offrant la visibilité, les connaissances, le réseautage et les capitaux nécessaires pour réussir. L'Afrique de demain se construit aujourd'hui ensemble. Rejoignez-nous ! LinkedIn:

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