The founder of a startup can be defined as an individual who has materialized a project from a vision and resources (human, financial, etc.) made available to him. By their history, their experiences, their vision or their values, they are different but have a state of mind in common: the desire to undertake. This is one of the pillars that can turn a startup into a real success.
For a successful entrepreneurial adventure: a special state of mind
Creating a startup does not mean wanting to realize an ambitious project with the help of funds from outside (crowdfunding, investors, banks, etc.), to develop its startup for 5 years and then sell it to realize a capital gain important.
Indeed, this vision does not allow the founder to control the entire process: he relies on external resources to build a project, at the expense of the resources available to him.
This type of adventure, to be a success, must rely on the soft skills (internal resources) of the founders and associates, if any, and in particular around 4 fundamental pillars:
- The connection
The vision: foundation of the creation of a startup
It is from this vision that it is possible to set goals and guide one’s choices and actions in order to achieve them. The vision also allows you to be creative and find new ideas for innovation. This vision is based on the intention and intuition of the founder.
Many entrepreneurs are visionary in that they have the ability to imagine products or services that are not visible in their market segment. Consumers know what they want. On the other hand, most of the time, they do not become aware of their needs. A startup founder must therefore be sufficiently visionary to understand the needs of his future clients.
Motivation: the origin of the action
Creating a startup means being motivated in all circumstances. Whatever the challenges or issues facing the founder, he must be constantly enthusiastic and bursting with energy. Only motivation can push them to act and move forward.
This motivation can be likened to an engine: the objective to be attained together with the understanding of one’s actions makes it possible to act. Without motivation, it is extremely difficult to take action.
Resilience: to continue its project despite the difficulties
Undertaking also means spending time dealing with unforeseen or internal or external problems, to the extent that it is possible that the difficulties take precedence over the tasks with high added value.
Hence the need to have the ability to bounce back after suffering a failure. A startup founder has to adapt to the circumstances. This is one of his main strengths.
The connection: the synergy to advance
When creating a startup, it is essential to be surrounded by competent people. Creating connections between different profiles to advance your project is one of the keys to success. The impact of this practice? Beneficial for both the company and the founder of the startup.
Thanks to his ability to communicate effectively, his empathy and his systemic approach, he manages to create synergies between the collaborators, which helps move the project forward in the right direction.
For a business creator, it is essential to rely on these four pillars to transform his startup into success. Nevertheless, its collaborators must also adopt this same state of mind. It is on the basis of these pillars that Missin Aklo, founder of the brand “Miss in Paris” managed to win.