For this column dedicated to the profile of business leaders and also to economic structures, we invite you today to discover the biography of the Malian businessman Mossadeck Bally.
Born on August 27, 1961 in Niamey, Niger, Mossadeck Bally began his studies there before continuing them in his country of origin, Mali, then in France where he passed a baccalaureate series B in Marseille and finally in the United States where He obtained a Master in Management / Finance from the University of San Francisco (California). Mr. Bally has more than a quarter of a century of professional experience and has benefited from a solid family, school and university education. He also benefited from an excellent apprenticeship with the great businessman who was his father, but also from a bit of luck, an ingredient necessary for any success. Mossadeck Bally is the founder of the Azalaï hotel chain which is present today in Mali, Guinea, Burkina, Benin and soon in other countries of West Africa.
Azalaï is one of the rare 100% African hotel chains installed on the continent. Starting from the feeling of dissatisfaction generally observed among his business partners traveling to Bamako, Mr. Mossadeck Bally decided to raise the level by meeting the standards in force in the hotel industry. Most of its hotels are 4 or 5 star.
The businessman’s adventure in the hotel business began in 1993 with the purchase of the Grand Hotel in Bamako, which was put up for sale by the Malian government. To carry out this business, Bally, who had only ten million for the project, had to benefit from the confidence of his bank, which agreed to lend him the sum of one billion CFA francs. He is renovating the purchased hotel which now meets customer expectations. Faced with the success of this first attempt, Bally embarked on the construction of a second hotel in Bamako.
“For the audience we are targeting, it is important to be very well located. It is for this reason that we have since bought several establishments in order to transform them, “he said. Mossadeck Bally also renovated Independence in Ouagadougou and the 24 de Setembro hotel in Guinea-Bissau. Its ambition is to establish itself durably in all of West Africa.
“Our goal is to be present in the eight WAEMU countries, then to expand into Ghana, Mauritania and obviously Nigeria,” he explains. Holding with his family the majority of the chain’s shares, Bally nevertheless accepted the participation of the Cauris fund and then that of the International Finance Corporation, a subsidiary of the World Bank.
In 2012, the activities of the hotel chain declined due to the crisis in Mali. This situation had forced Mossadeck Bally to close two of its hotels in Bamako for 6 months. Today, he looks to the future with optimism.