From November 8 to 10, the ocher city will host the first international B2B trade fair in Africa dedicated to digital tourism. It is a unique space for discussion to better understand new ways of communicating, marketing and retaining new travelers using the latest technological tools.
The first edition of “Marrakech Digital Travel Market” (MDTM), the first international B to B trade fair in Africa dedicated to digital tourism, will take place from November 8 to 10 in the Ocher City. Initiated by “Tourism Premium Consulting” in partnership with “Paris Welcome City Lab”, “My African Start-up” and the Office for Economic Cooperation for the Mediterranean and the Orient (OCEMO), this event will bring together many stakeholders from the tourism specializing in the digital transition than more traditional players offering innovative solutions.
In the eyes of its initiators, who presented it to the press on Thursday, this major meeting for tourism and digital professionals is intended to be a unique space for discussion to better understand new ways of communicating, marketing and retaining new ones. travelers thanks to the latest technological tools. In an economy of disruption and transformation, the MDTM wants to establish itself as a place of inventiveness, innovation, creativity, preparation for the future and also as a participatory platform to understand and decipher this ecosystem, they added. .
“We thought of it to demonstrate the essential cohabitation between tourism and 2.0”, they explained, before pointing out that the ultimate objective is to mobilize the actors and professionals of tourism and also to improve the offer. and the performance of the attractiveness of the Morocco destination by these new technological tools. Under the influence of technological progress, the tourism sector will continue to transform: very high-speed Internet, m-tourism, digitalization of companies, mobile applications, big data applications to better knowledge of customers, artificial intelligence and assistance virtual, say the organizers, for whom big data will be at the heart of all customer relationship management strategies tomorrow.
In this context, emphasis was placed on the need to reinvent a digital offer and no longer be content to adapt and bring its product, its destination and its offer into existence via the Internet. In addition to 80 exhibitors, both Moroccan and foreign, the Show will house an African village and will host five innovative young African shoots offering a new concept and / or a new approach to travel, hotels, leisure, ticketing or even online sales. .
By way of conclusion, they pointed out that their initiative aims in particular to develop a digital culture, promote the creation of innovative products and services, support tourism professionals to bring them towards new standards of competitiveness and make Marrakech a reference in terms of digital, exchanges and business relations for Morocco and the African continent.
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