MTN Côte d’Ivoire announced on August 2 that it had entered into a partnership with the social network Facebook in order to allow its subscribers to stay connected to their friends and families, but also to have free access to others. basic online services.
This possibility is thus offered through FREE BASICS, a new application that allows the use of a feature called MTN FACEBOOK FLEX commissioned by MTN Côte d’Ivoire.
This allows MTN subscribers to switch between paid and free mode, allowing subscribers to “chat”, post, comment, “like”, and share Facebook content with their friends and families.
In addition, thanks to the FREE BASICS application, MTN CI subscribers will have free access to information sites dealing with health, education, sports and job offers.
This flexibility allows users to stay connected to Facebook at their own pace, while controlling their internet consumption. This major innovation allows MTN CI to position itself as the first telecommunications operator to launch such an offer in Côte d’Ivoire.
Welcoming this partnership, Freddy Tchala, Managing Director of MTN Côte d´Ivoire said: “With FACEBOOK FLEX, MTN subscribers can better manage their mobile data, have more comfort and more browsing time on Facebook. “
As for Nunu Ntshingila, Facebook Regional Director for Africa, she was delighted to be able to initiate a partnership with MTN Côte d’Ivoire through the launch of Facebook Flex and Free Basics. “This launch is an important step forward in line with Facebook’s mission to empower users to grow their communities and connect with each other,” she noted.