Committed to solving the thorny financing problem facing young African entrepreneurs, Massata Niang and his team began the adventure of Yewou in 2012. This crowdfunding platform which has the Young Enterprise Award to its credit African is already arousing a lot of interest even before its official launch planned for the last quarter of this year in Rwanda. Its promoter would like to use the possibilities offered by digital today and its experience in the field of strategy and digital to facilitate access to finance in Africa. “… We want to shed light on these young entrepreneurs who are moving the continent. They only ask for one thing, to be given the means to achieve their ambitions. “Said the young Senegalese entrepreneur. The web portal of Yewou (under construction) gives the possibility to any promoter of project in search of financing to register on the platform and to start a campaign after having defined the modalities of participation and the deadline.
Although this form of financing is not yet very developed in Africa, it would allow this youth carrying ideas which is showing itself more and more dynamic to bring a new breath to the economy of the continent through entrepreneurship. Indeed, Africa, which is positioning itself today as the biggest “reservoir” of growth in the world with a predominantly young population, needs more entrepreneurs than ever to create wealth. However, these entrepreneurs generally come up against the reluctance of local banks, which are very much in demand, the latter most often raising the question of the viability of projects and the lack of sufficient guarantees. Other alternatives to bank financing already exist in some African countries and allow local entrepreneurs to raise funds, but yewou counts on a global vision to position itself. With its slogan “Africa is moving: Be Part of The Next Billion Markets”, the young company intends to launch an appeal to investors from around the world to join it and invest in the project in order to give the means to African youth to write a new page in the history of the continent.
Crowdfunding with equity participation or “equity based crowdfunding” could be the most suitable form of “crowdfunding” for the African market, since it would allow banking establishments with their significant financial capacity to become the main providers of funds for these initiatives. , as seen elsewhere.